How To Write A Clear, Informative Photography Brief

What is a photography brief and why is it important?

A photography brief is a document that outlines the objectives and requirements of a photography project to provide a clear direction and a clear set of deliverables for the photographer. It is completed by the client, or in collaboration with the photographer, and serves as a communication tool between a client and the photography company. Importantly, it ensures the two parties are aligned in their understanding of the project’s goals, requirements and timelines, and helps to avoid misunderstandings. Providing a brief is the best way to have images returned to you that fully meet, if not exceed, your expectations.

What should be included in a photography brief?

Whether your photography project is for corporate headshots, to capture an event, or to showcase your venue, a clear, informative photography brief will set you up for success. Whatever the type of photography project you have in mind, include:

• Background information
• Deliverables
• Style references

1. Background information

• What is the purpose of the project?
• What is the location of the photoshoot?
• Do you have a target audience? If so, briefly describe them.

2. Deliverables

• What are the key shots/people/products that you need to capture? List these and be clear and exhaustive!
• When do you need the edited images?
• How many images do you need?
• What quality stills do you need? E.g. print resolution, high-res social media, etc.
• What aspect ratio do you want/where are the images going? 1×1, 4×3 and 9:16 are typical for social media, 16:9 (horizontal) for a website, etc.
• Do you need a specific file format?

3. Style references

• What is the desired style or mood for the photographs?
• Include reference images or a mood board
• Include your brand style guidelines if relevant

How to write a photography brief

A photography brief is the best way to align your vision with the photography company, so be exhaustive and detailed! Share your brief with any relevant team members to ensure you are all aligned before sharing it with your photography company. And if there’s anything you are unsure of, speak to your photographer who will be able to help advise you based on their experience.

While it might seem like a lot of work, writing a brief is a worthwhile exercise to make sure the images you receive are exactly what you envisioned.