Thinkbox Cracking Creativity Event Production

The project

We have worked with Thinkbox for the past couple of years transfering their events to a virtual audience stage.

The Cracking Creativity event consisted of a full live streaming and audio set-up. The day saw several prestigious speakers from the world of advertising and marketing to discuss three new studies of advertising creativity, which were unveiled at the event.

Audio-Visual

We had a production manager and an audio technician who worked closely with the venue’s internal technician to map out the AV requirements, and camera positioning and to run tech checks ahead of the event.

Live streaming

The venue had a cinema space, so lighting was a challenge. The production team opted for a three-camera set-up, shooting off Sony FX6s. We utilised a comms pack so our streaming technician could direct the order of play while cutting between shots. Our event producers ran a full event rehearsal with the client as well as a full tech check of the AV system with the AV team to ensure the set-up was working optimally.

Our live stream engineer vMixed the footage to the streaming platform Dacast (with Vimeo as backup), which was available to the online audience on the Thinkbox website via a data capture form from InPlayer.

For on-demand viewing, we edited the video content for each of the single-speaker and panel sessions, creating four video outputs for Thinkbox, which are now available to watch on their website. Post-event analysis was provided, including the number of views and length of time watching.

Result

“This was a really enjoyable and interesting event held in a fabulous venue, the Ham Yard Hotel. Everything ran smoothly on the day with our AV set-up supporting a flawless live stream. We’re really looking forward to working with Thinkbox again very soon.”
– Stephanie Clayton, Event Producer & Project Manager